Cover for Martin Bernard Winter's Obituary

IN LOVING MEMORY OF

Martin Bernard

Martin Bernard Winter Profile Photo

Winter

September 2, 1934 – May 28, 2026

Obituary

Martin Bernard Winter September 2, 1934 - May 28, 2026

Marty Winter passed away on May 28, 2026, in Newark, Delaware, after suffering a catastrophic fall while taking his walking exercise. He was 91 years old.

He was born on September 2, 1934, in New York City to Shirley Kantin Winter and Tobias (Ted) Winter. Tobias was a pharmacist and Shirley was a homemaker.

Marty's professional education began in the School of Industrial Art in the New York City school system; he received a diploma from there in January 1952. He subsequently attended the prestigious Cooper Union in around 1955, and received a certificate on June 8, 1955, from Cooper Union. He was committed to the advertising writing and design profession throughout his career.

Marty joined the Army in Rego Park, Queens, during the 1950s at some point. He was a Specialist 4th Class (E-4). He explained that he joined the National Guard to avoid military service but was still in some form of active duty with the Army. He was honorably discharged on June 12th, 1963, from the 3rd Squadron 10th Cavalry division.

Marty was very connected in the "mad men" days of New York advertising, working for many of the major agencies in the 1960s. As "Bernie" (avoiding confusion with a different preexisting "Marty" at the firm) he worked for the Sudler & Hennessy agency while the famous designer Herb Lubalin was there. He later worked at CBS under Lou Dorfsman, the award-winning art director. He also worked at J Walter Thompson while David Deutsche was the art director.

It was while he was working at the pharma agency LW Froelich that he met Carol Ann Clark, the daughter of Mr. & Mrs. Frank V. Clark. They married on May 30, 1967, at St. Patrick's Cathedral in New York City; Carol was a lifelong Catholic and Marty was Jewish. Though she continued to practice her faith, Marty was resolutely uncommitted to religion for his entire adult life; he claimed that the addition of the phrase "under God" to the Pledge of Allegiance in 1954 was the deal breaker for him.

Carol went on to work for Tarlow Advertising in New York as an Art Director. She achieved significant seniority later in the advertising area for Revlon, from where she retired in the early 2000s.

Marty and Carol traveled earlier in their lives and enjoyed trips and cruises with their friends Linda and Jim Rothenberg. Jim and Marty met in about 1972 when both worked for Grey Advertising where they worked on the Ford Small Cars account together. Later, in around 1986, Jim and Marty formed an agency called Rothenberg and Winter, with important accounts such as Amalgamated Bank. As Marty reached his 60s, he decided to retire. At this time Carol and Marty lived in West New York, in the Riviera Towers building next to Tower West on Boulevard East. Later they moved to Tower West, which was their last home together.

In his 50s Marty became a marathon runner and elite racer for his age group. He ran with the New York Roadrunners club. He was committed his entire life to physical health and exercise and would work out well into his later years.

Carol's retirement from Revlon led to the purchase of a very large double apartment in Tower West with a spectacular city view. She continued her active engagement with the Catholic Church, and with condominium association affairs, serving on the Board and later as President of the condo association. She was very outgoing and involved, while Marty was retiring and preferred his background role.

In about 2009, Carol was found to have ovarian cancer, and while she fought hard, she passed away on Easter Day, April 4, 2010, at 71 years of age. By this time Marty needed help, and neighbors Mark and Cynthia Batty volunteered - and that relationship has continued for 16 years, to the end of Marty's life. The Battys made sure Marty could stay in the apartment he shared with Carol, later helping him move to a smaller apartment in the building which still had a beautiful view of the City. In 2024, when Marty turned 90, they all agreed that Marty would relocate to Wilmington, Delaware, to be closer to the Battys where he could get more support and fellowship. During their time together the Battys published two small books of Marty's work - a book of his salty limericks, and a book of gag cartoons that he had created for Carol's amusement.

Marty was predeceased by his wife Carol, his parents, and his sister Karen Ina Schaeffer of Dix Hills (November 10, 1938 - May 4, 2024). He is survived by his niece Lauren McKay and her husband Donald McKay of Dix Hills, New York, and her children Allison Wennerod and Kyle McKay. Marty will be buried next to Carol at Fairview Cemetery in Fairview, New Jersey.

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